The Power of the No Action Option
The Power of the No Action Option
We’ve all been there – trying to pick a food place with your spouse, picking a paint color for the walls, or deciding which deal to take when buying a product. These choices almost always resolve themselves down into 2 choices, the one you want and the one the other person kind of wants. I’ll tell you in this article how to almost always get what you want in these kinds of deals! Never again will you have to go hungry because your spouse won’t pick which restaurant they want to go to!
When you see yourself in this situation, I want you to always remember that YOU have the power in the deal. I don’t care who the other person is, whoever believes that they have the power will always have the power in human interaction. Using this principle, we can convince the other person that they actually want what you want. For example – I’m trying to convince a customer to go from the $500 website package up to the $1000 package, how can I do this?
For starters, don’t just say that the bigger package is better, they already know this! The problem is that they don’t want to make the choice of going UP in price. Nobody will ever want to spend more money, but, if you turn the question around and make it seem like they’re choosing to go from the $1000 DOWN to the $500, they will think twice. I want you to ask them the opposite of what they are thinking, instead of “Want to upgrade to the $1000 package?”, say “The $1000 package would be great for you, are you sure you want to downgrade to the $500 package?” Now you gave them the ball, and they’re forced to do one of two things.
1) They can choose to downgrade their own package, which is a lot harder than it first seems. They now have to say the words “I won’t need the extra *blank*” (blank = whatever you’re selling). But what if they do? This question will resonate with them especially in one time purchases like a house or a website design, which you don’t want to switch too often because of high costs associated.
2) They can do nothing. They don’t have to sacrifice anything, because you have convinced them that they are already buying the $1000 package. They just have to say “no.” and they’re on their way to spend an extra $500 at your business that they wouldn’t have spent before!
Of course this was a simple example, but I am writing this so you will take away the lesson of giving people the option to choose no option. They will almost always choose it, even in everyday life – whenever I ask my girlfriend where to go (Ex: I want chinese and I know she likes chinese food), I’ll say “Hey, I was thinking of getting some chinese, or we can get some pizza if you want.” this puts the ball in her court, so if she actually does want pizza then she can just say she wants pizza. However, in the very likely case that she has no idea what she wants, she’ll just go with the first option I gave , because she isn’t “making the decision” and is just agreeing with what I said! I hope this helps all of you Elite Capitalists to close every deal you make! Happy hunting!
When you want a website made for your company, make sure to check out https://matthewsergenese.com. If you don’t want to improve your business just keep scrolling.
^ Good example of how to use this strategy 😉